Smart Stuff for Smart Kids!

Quality, affordable products and brands for babies and children. Shop online or instore for stylish kids clothing, gifts and mindful toys. Same day order processing. Orders placed before 11am will usually be shipped out that day, orders placed after 11am will be shipped on the next business day. Read more

Great Value

We don't believe you should have to pay a fortune for awesome kid's stuff.

Delivery

We ship NZ wide and endeavour to have your goods dispatched within 1 working day.

Payment Options

We offer various payment methods including PayPal, PartPay and POLi.

Shop with Confidence

Committed to providing you with the best experience possible, every time you shop.

Returns & Exchanges

Faulty goods will be quickly dealt with, and exchange will be offered for change of mind.
Planet Box | Pod 4 Pack - Rover
Planet Box | Pod 4 Pack - Rover
Cactus Watches | *CAC-105-M01 - Time Guide - Black
Cactus Watches | *CAC-105-M09 - Time Guide - Purple
Tikitibu | Te Hua Tuatahi a Kuwi - Includes Soft Toy
Tikitibu | Kuwi's First Egg - Includes Soft Toy
Nuzzles | Sherpa Socks - Kids Unicorns
Fairy Girls | Fairy Wand - Rainbow
-50.0%
Ripstop | Herron Hood Sweatshirt
Rashoodz | Rashsuit - Seas The Day
Rashoodz | Rashsuit - Seas The Day
Rashoodz | Rashsuit - Sprinkle Surprise
Rashoodz | Rashsuit - Spec-tacular
Learning Leisure | Mini Mighty Mind
Learning Leisure | Mini Mighty Mind
Mu | Spacebot
Mu | Spacebot
$129.99
Green Toys | Train
Green Toys | Dump Truck - Red
Green Toys | Tractor
Clothing

Gifts Under $30

Gifts Under $30
Pink Poppy | Mini Ballerina Snow Globe
Pink Poppy | Small Ballet Shoes Snow Globe
Pink Poppy | Small Ballerina Snow Globe
Pink Poppy | Small Snow Globe - Summer Mermaid
Clothing

Gifts Over $30

Gifts Over $30
Floss & Rock | Monster Height Chart
We Might Be Tiny | Icy pole Mold - Powder Pink
We Might Be Tiny | Icy pole Mould - Charcoal
We Might Be Tiny | Icy pole Mould - Blue Dusk
Clothing

Science & Technology

Science & Technology
National Geographic | Da Vinci's Catapult
BrainBox | Electronic Over 1200 Experiments
Mini MaboRun | Tornado
MaboRun | Twist Step Paths
National Geographic | Da Vinci's Inventions - Bombard
Clothing

Arts & Crafts

Rolife | DIY Miniature House - Dora's Loft
Rolife | DIY Miniature House - Happy Camper
Robotime | Painting 3D Wooden Puzzle - Flamingo
Robotime | Painting 3D Wooden Puzzle - Unicorn
Tomy | Megasketcher Classic
Clothing

Swimwear

Swimwear
Bumkins | Wet Bag - Superman
Bumkins | Wet Bag - Batman
Bumkins | Wet Bag - Hearts
Bumkins | Wet Bag - Rainbows
Bumkins | Wet Bag - Water Colour
Clothing

Bath Time

Bath Time
Alex | Tub Stickers - Beach
Alex | Tub Stickers - Fashion
Escabbo | Bath Book with Squirters
Clothing

Clothing

Clothing
Little Flock of Horrors | Charlotte Ruffle Top - Woodrose/Confetti
Milky | Motorbike Tee - Dove Marle
Milky | Dinosaur Tee - Teal Lake
Milky | Flight Tee - Grey Marle
Milky | Unicorn Tee - Pastel Pink
Clothing

Cards & Invitations

Cards & Invitations
Birthday Card | Yay Its Twins
Birthday Card | Bundle of Joy - Confetti
Birthday Card | Baby Boy - Confetti
Birthday Card | Baby Girl - Confetti
Birthday Card | Sparkly Birthday
Clothing

Hats, Caps & Beanies

Hats & Caps
Millymook |  Girl's Cap - Bambi
Millymook | Girl's Beanie - Peru Genevieve
Millymook | Beanie - Ella
Millymook | Girl's Beanie - Peru Suki Pink
Millymook | Baby Girl's Beanie - Bethany
Clothing

Books

Bella's Adventure Board Book
Search & Find Vehicles
Search & Find Space
Search & Find Princesses