Smart Stuff for Smart Kids!

Quality, affordable products and brands for babies and children. Shop online or instore for stylish kids clothing, gifts and mindful toys. Same day order processing. Orders placed before 11am will usually be shipped out that day, orders placed after 11am will be shipped on the next business day. Read more

Great Value

We don't believe you should have to pay a fortune for awesome kid's stuff.

Delivery

We ship NZ wide and endeavour to have your goods dispatched within 1 working day.

Payment Options

We offer various payment methods including PayPal, PartPay and POLi.

Shop with Confidence

Committed to providing you with the best experience possible, every time you shop.

Returns & Exchanges

Faulty goods will be quickly dealt with, and exchange will be offered for change of mind.
Jellycat | Blossom Bashful - Tulip Pink Bunny Small
Jellycat | Blossom Bashful - Silver Bunny Small
Jellycat | Blossom - Aqua Bunny Small
Jellycat | Blossom Bashful - Cream Bunny Medium
Jellycat | Bashful - Pink Bunny Medium
Jellycat | Bashful - Beige Bunny Medium
Birthday Invitations | Mermaid
Lighthouse Media | Kiwi Critters - Book Series
Birthday Invitations | Unicorn
Elf On The Shelf | Scout Elves At Play
Elf On The Shelf | Scout Elves At Play
Ripstop | Herron Hood Sweatshirt
Rashoodz | Rashsuit - Seas The Day
Rashoodz | Rashsuit - Seas The Day
Rashoodz | Rashsuit - Sprinkle Surprise
Rashoodz | Rashsuit - Spec-tacular
Rashoodz | Rashsuit -Jumping Jellyfish
Korango | Beach Boys Twill Short
Korango | Beach Boys Twill Short
Learning Leisure | Mini Mighty Mind
Learning Leisure | Mini Mighty Mind
Mu | Spacebot
Mu | Spacebot
$129.99
Green Toys | Train
Green Toys | Dump Truck - Red
Green Toys | Tractor
Clothing

Gifts Under $30

Gifts Under $30
Pink Poppy | Mini Ballerina Snow Globe
Pink Poppy | Small Ballet Shoes Snow Globe
Pink Poppy | Small Ballerina Snow Globe
Pink Poppy | Small Snow Globe - Summer Mermaid
Clothing

Gifts Over $30

Gifts Over $30
Floss & Rock | Monster Height Chart
We Might Be Tiny | Icy pole Mold - Powder Pink
We Might Be Tiny | Icy pole Mould - Charcoal
We Might Be Tiny | Icy pole Mould - Blue Dusk
Clothing

Science & Technology

Science & Technology
National Geographic | Da Vinci's Inventions - Bombard
National Geographic | Da Vinci's Ballista
Funtime | Worlds Smallest RC Helicopter
Boogie Board Jot 4.5 Clearview
Magformers | Intelligent Magnetic Construction Set - 14 Piece
Clothing

Arts & Crafts

Alex | Wall Art - Street Sk8ter
Aex Spa | 3D Illusion Tattoos
Aex Spa | Totally Henna - Deluxe Set
Hinkler | Embroidery Kit
Imagine That | Magic Water Colouring - Dinosaurs
Clothing

Swimwear

Swimwear
Bumkins | Wet Bag - Superman
Bumkins | Wet Bag - Batman
Bumkins | Wet Bag - Hearts
Bumkins | Wet Bag - Rainbows
Bumkins | Wet Bag - Water Colour
Clothing

Bath Time

Bath Time
Alex | Tub Stickers - Beach
Alex | Tub Stickers - Fashion
Escabbo | Bath Book with Squirters
Clothing

Clothing

Clothing
Woolbabe | Duvet Front Zip Sleeping Bag - Tide
Woolbabe | Duvet Front Zip Sleeping Bag - Pebble
Woolbabe | Duvet Front Zip Sleeping Bag - Midnight
Woolbabe | Duvet Front Zip Sleeping Bag - Kowhai
Woolbabe | Duvet Front Zip Sleeping Bag - Dusk
Clothing

Cards & Invitations

Cards & Invitations
Rachel Ellen Designs | Birthday Invites - Dinosaur
Rachel Ellen Designs | Birthday Invites - Spaceman
Rachel Ellen Designs | Birthday Invites - Princess
Rachel Ellen Designs | Birthday Invites - Balloon Girl
Birthday Cards | Emoji
Clothing

Hats, Caps & Beanies

Hats & Caps
MillyMook | Baby's Bucket Hat - Coco
Korango | Strawberry Hat
Little Renegade | Wolf Grey Cap
Clothing

Books

World Of Eric Carle | Hungry Caterpillar Infant Activity Book
World Of Eric Carle | Hungry Caterpillar 'Let's Count' Clip On Fabric Book
World Of Eric Carle | Hungry Caterpillar 'Let's Celebrate' Large Activity Book
Blue Duck Books | Easter Bunny Comes To New Zealand
Bang On The Door | Fabric Animals Baby Record Book