Smart Stuff for Smart Kids!

Quality, affordable products and brands for babies and children. Shop online or instore for stylish kids clothing, gifts and mindful toys. Same day order processing. Orders placed before 11am will usually be shipped out that day, orders placed after 11am will be shipped on the next business day. Read more

Great Value

We don't believe you should have to pay a fortune for awesome kid's stuff.

Delivery

We ship NZ wide and endeavour to have your goods dispatched within 1 working day.

Payment Options

We offer various payment methods including PayPal, PartPay and POLi.

Shop with Confidence

Committed to providing you with the best experience possible, every time you shop.

Returns & Exchanges

Faulty goods will be quickly dealt with, and exchange will be offered for change of mind.
Pustefix | Multi Bubbler - Twin Set
Flybar | Jump & Squeak Pogo Hopper
Air Hunterz Double Shotz
Hydro force Infinity Blast
Babiators | Sunglasses Strap
Birthday Invitations | Mermaid
HQ Kites | Pocket Kite - Unicorn
HQ Kites | Pocket Kite - Unicorn
Intelligent Insect Robot - Ladybug
Intelligent Insect Robot - Ladybug
-31.25%
Elf on the Shelf | Sugar Plum Soldier
Elf on the Shelf | Sugar Plum Soldier
Elf on the Shelf | Snowy Sugar Plum Fairy
Elf on the Shelf | Snowy Sugar Plum Fairy
Mu | Spacebot
Mu | Spacebot
$129.99
Green Toys | Watering Can with rake and shovel
Green Toys | Train
Green Toys | Dump Truck - Red
Green Toys | Tractor
Buzzy Bee | Oscar Ostrich Wooden Toy
Buzzy Bee | Dorable Duck Pull Along Toy
Alphabet Abacus
Elephant Ollie | Gold Squares Bandana Bib
Elephant Ollie | Gold Squares Bandana Bib
Harry Potter | Lenticular Notebook
Charm It | Paint Palette
Clothing

Gifts Under $30

Gifts Under $30
Pink Poppy | Small Carnival Snow Globe
Pink Poppy | Small Ballet Shoes Snow Globe
Pink Poppy | Small Ballerina Snow Globe
Pink Poppy | Small Snow Globe - Summer Mermaid
Unicorn Snow Globe
Clothing

Gifts Over $30

Gifts Over $30
Floss & Rock | Monster Height Chart
We Might Be Tiny | Icy pole Mold - Powder Pink
We Might Be Tiny | Icy pole Mould - Charcoal
We Might Be Tiny | Icy pole Mould - Blue Dusk
Clothing

Science & Technology

Science & Technology
Boogie Board Jot 4.5 Clearview
Tobbie The Robot - STEM kit
Magformers | Intelligent Magnetic Construction Set - 14 Piece
Mu | Spacebot
$129.99
Clothing

Arts & Crafts

Alex Spa | Colour Shift Obre Nails
Alex Spa | Sketch & Sparkle Tattoo Pens
Tiger Tribe | Colouring Set - Delicate Detail
Tiger Tribe | 3D Colouring Set -Sci Fi Fun
i read | Sloth Magic Painting
Clothing

Swimwear

Swimwear
Mini Sandcrabs | Watermelon Two Piece Swimsuit
Mini Sandcrabs | Watermelon Short Sleeved Sunsuit
Mini Sandcrabs | Watermelon One Piece Swimsuit
Mini Sandcrabs | Jandals One Piece Swimsuit
Clothing

Bath Time

Bath Time
Alex | Beep Beep - Stickers In The Tub
Boon | Bath Toys - Cogs Water Gears
Boon | Bath Toys - Tubes
Boon | Bath Toys - Pipes
Clothing

Clothing

Clothing
Korango | Beach Boys Twill Short
Korango | Strawberry Frill Dress
Korango | Strawberry Collared Dress
Korango | Ice Cream Top & Frill Pant
Clothing

Cards & Invitations

Cards & Invitations
New Baby Card | All That Glitters Baby Shoes
New Baby Card | It's A Girl - Pink Teddy
New Baby Card | It's A Boy - Blue Teddy
New Baby Card | Baby Boy Sleeping Baby
Clothing

Hats, Caps & Beanies

Little Renegade | Marble Cap
Little Renegade | Midnight Denim & Tan Cap
Clothing

Books

Spot The Odd One Out
The Genius Puzzle Book For Kids
There's a T.Rex In Town
Would An Elephant Enjoy The Beach
There's A Diplodocus At The Door